Is Mobile App Really Crucial For Startups in eCommerce 111887 1 - Is Mobile App Really Crucial For Startups in eCommerce?
October 27, 2022


Mobile apps are important in connecting businesses with their customers in today’s world. Mobile eCommerce applications are widely thought to help businesses better understand their customers by allowing them to access them anytime. With a mobile eCommerce application, entrepreneurs can connect with customers whenever and wherever they want.

As smartphones gain popularity, developing a smartphone application for your web-based business using eCommerce development services will outperform all other options. Mobile devices have surpassed personal computers as the primary means of accessing the internet. It is predicted that by the end of 2022, there will be 6.648 billion smartphone users worldwide, accounting for 83.40% of the global population.

Existing mobile app development companies have doubled as more potential clients use smartphones. Many people now buy and pay with their smartphones due to the popularity of mobile wallets and cash transfer services.

E-commerce trends are constantly changing and expanding. According to researchers, global eCommerce sales will reach $5 trillion in 2022 and $6 trillion in 2024. Furthermore, online business owners want to improve customer satisfaction and retention by giving customers control over the business via a mobile application.

As a result, if you are a startup business owner hoping to profit greatly from these advancements, hiring an app development company that will create the most well-known and dependable applications may be a good option. This article goes over the advantages of mobile apps for eCommerce and the costs of developing an eCommerce app for your new business.

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Why Is A Mobile App Important For Startup Success in eCommerce?

A presence in the online eCommerce marketplace is quickly becoming a requirement for expanding your business and maintaining a competitive edge.

Despite recent advancements, many small, medium, and large businesses still do not fully comprehend the capabilities of mobile applications. Mobile apps can help you grow your customer base while saving money on marketing.


Recent technological advancements, such as touchscreen displays that simulate the experience of browsing websites on a traditional computer but do not save any valuable information, have significantly contributed to the ongoing growth of mobile commerce.

Let’s look at why a mobile eCommerce app is important and how it can help your new company reach new heights of success.

Consumers prefer smartphone apps to websites because they are more convenient to use. eCommerce mobile apps make it easy to browse and buy without visiting an online store. Furthermore, you don’t need to remember the URL or your account information to access the online store. Also, mobile applications are faster and more secure than web browsers.

  • 24/7 Customer Support

Today’s consumers rely on their smartphones more than anything else. Mobile apps for businesses must therefore harness the power of this capability to maintain effective user communication 24×7. Incorporating customer-focused services and features will help your company grow as a whole. Use bots and technological advancements to provide effective customer support.

  • Immediate Responsiveness
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This is the main advantage of mobile applications over websites. Data extraction from mobile applications is much faster than from websites, and a mobile application completes an operation much faster than a website. As a result, your customer will no longer be irritated by a slow website.

  • Data Collection From Customers

A company mobile app makes collecting and analysing user data easier, allowing you to understand customer and purchasing habits better and modify your business operations. You can also notify people about new offerings, special deals, coupons, and so on based on their interests. This contributes to a 7-12% increase in conversions from the same visitors.

  • Boost Sales with In-Built Tools

Another way to improve performance is to integrate your mobile eCommerce applications with the smartphone’s built-in capabilities, such as GPS, planner, microphones, and cameras. These elements enable the most cutting-edge connectivity and a satisfying user experience when using your application. A user’s smartphone calendar can be accessed to set a sales date.

  • Increase Business Value via Media Platforms

You can integrate all of your company’s forms of communication with the help of an eCommerce mobile app, allowing your customers to interact or contact you without difficulty. Online communication is far more beneficial to your business than a retail assistant.

  • Secure Payment Options
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In terms of payments, the importance of eCommerce apps in startups cannot be overstated. Mobile eCommerce applications simplify paying by integrating seamless, secure payment services such as UPI, credit cards, debit cards, Paypal, digital wallets, and so on. Rather than repeatedly typing the same information on the website, consumers can keep all their banking information in the mobile app.

Furthermore, payment-related information is kept completely secure and provides the necessary level of data security. Fingerprint Sensor Technology has also enabled mobile applications to reduce the risk of unauthorised debit or credit card use.

Now that we’ve discussed the significance of mobile apps for your eCommerce startup, let’s look at the essential features for developing eCommerce apps.

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Must-Have Features For Your eCommerce Mobile App

Since nearly all human activities are now conducted via smartphones, development must ensure every convenience when purchasing an eCommerce application.


With the help of the must-have feature list, you can determine the final app structure, layout, and development costs. The following are some of the most important characteristics of an eCommerce app:

  • Easy Registration Process

The app will be more user-friendly and accessible if registration is quick and easy. Customers are happier because they don’t have to enter as much information to take advantage of the capabilities of an eCommerce app.

  • Safe Payment Method
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The eCommerce app should provide customers with a variety of payment options. Customers will only trust well-known systems and app features because the payment procedure requires them to provide sensitive banking information.

Users are more likely to complete their purchase and return to you if you provide them with a quick and secure payment method. Furthermore, implementing one-click secure payment increases the frequency and spending patterns.

  • In-App Notifications

Notifications are an excellent way to engage your customers and ensure maximum participation and effective interaction, improving the overall customer experience. Push notifications serve as constant reminders of your eCommerce app.

They alert users to new products, prices, sales, delivery updates, and special, personalised, or time-limited offers. People who receive updates on their smartphones are more likely to visit your eCommerce app. Additionally, it contributes to revenue generation and conversion rate optimisation.

  • Product Catalog

The product detail page must include a complete description of an item, as well as pricing and images. Providing an excellent UI/UX interface and ease of use is also critical. The product portfolio enables customers to evaluate a product from various perspectives and feel more confident in their purchase decision.

  • Augmented Reality

Augmented reality, which will dominate mobile eCommerce by 2022, is shaping shopping experiences. Customers can interact with the product/brand via their mobile device’s display. With augmented reality technology, users can see how products will appear in real life.

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Companies such as IKEA have integrated augmented reality into their mobile eCommerce apps. Even though creating AR apps necessitates specialised knowledge in mobile app development, the investment will undoubtedly pay off.

  • Checkout Cart

In the final stages of a decision, the shopping cart assists customers in saving money while also providing convenience and versatility. It provides a positive customer experience while increasing efficiency, saving time, and simplifying the purchasing process.

  • Delivery Status Monitoring

Customers can use swift and precise monitoring solutions to determine the exact arrival time and date, and they can continue to receive exceptional service even after they complete their purchase.

  • Customer Service

Because you cannot interact with your customers in person, online shopping differs greatly from traditional physical store purchases. Interacting with your customers and resolving their issues online is easier if you provide eCommerce customer service via chat, email, or helplines.

This gives your customers confidence that they will receive a response. Customer service ensures a smooth user experience and gives customers peace of mind when they buy from you.

How to Develop A Mobile App For An eCommerce Startup?

Developing a mobile solution from scratch for your fledgling eCommerce business can be difficult, and to complete the task correctly, you must follow a set of steps. This guide provides the fundamental structural elements for planning and developing your eCommerce firm’s mobile solution.

  • Determine the Objective of the App
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The efficiency with which an eCommerce app can achieve its goals will determine its success. The app’s development will always fail and be of no use if the goals that it must achieve are unclear.

Be specific when defining set objectives when planning to integrate specific features that must be developed. The application should collect relevant information to improve the business and provide high-quality products and services.

  • Determine Your Audience

Users will ultimately determine the success of your eCommerce startup. Understanding the app’s user base, including their interests, habits, hobbies, and opinions, is critical. Understanding the nature and requirements of app users makes it easier to create apps that will have a long-term impact on the user journey, ensuring that users return to the app. The niche for the app is established during the process of defining the app’s audience and interests. This helps with the development of eCommerce applications in a variety of ways.


  • Choose The Best Type of App

The next step is to determine what type of app is required now that we know who the users are and the app’s capabilities. PWAs and Native apps are the two best types of eCommerce.

  • PWAs, or progressive web applications, are dynamic websites that behave and function similarly to mobile apps.
  • Native apps are specifically designed for mobile platforms such as iOS and Android and must be downloaded from the Play Store.
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They increase the appeal of the eCommerce store while also allowing the storage of a wealth of data related to client behaviour and purchase history that can be used to improve both products and services.

  • Determine Requirements And Features

After determining what to build, for whom to build it, and how, it’s time to start thinking about the features the eCommerce app should have; this article has already covered the essential features of an eCommerce app.

  • Budgeting And Planning

It takes some thought to decide which features and functionalities to include in the eCommerce app, but it’s critical to remember that there must be a balance between needs and available funds.

  • Marketing The Application

Promoting the eCommerce company and the app may generate leads and sales now that the app has been launched and is easily downloaded and used. It is critical to use SEO techniques and various promotional strategies, such as blogging, media platforms, and promotional offers, to raise awareness of the eCommerce business. While the application is still being developed, it is preferable to incorporate marketing strategies.

What’s The Cost of Building an eCommerce Mobile App?

The number of people who use eCommerce applications has surpassed 600 million, and it is predicted that these applications will generate $24.3 trillion by 2025. Therefore, investing in eCommerce has become a popular way to exchange goods and services in today’s society.

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Online shopping has gained popularity and has become ingrained in our daily lives. Furthermore, eCommerce applications are regarded as the second-most important location for social interaction after social media platforms. eCommerce is available for everything, from buying a wedding gown to grocery shopping.

Developing an eCommerce app typically costs between $30,000 and $170,000. The cost of developing an app is primarily determined by the type of app, the development’s complexity, and the design’s adaptability.

Several costs are associated with developing an eCommerce app for your new startup. You should consider the following factors when estimating the cost of your eCommerce app:

Cost of Development

  • Pay for project leaders, strategists, Software developers, and programmers
  • Infrastructure
  • Website services
  • Integration of social media

Additional Charges

  • Maintenance
  • Advertising
  • Marketing
  • Updates

The price is influenced by the mobile app development team. When comparing the time required to develop various platforms, Android apps are thought to take the longest. This disparity is infamously referred to as the “Android tax.”

iOS apps are created more quickly and are thus less expensive than Android apps. Building Android apps are more expensive and time-consuming.

The complexity of the program should also be considered. A simple iOS app can be designed for $1,000, whereas more complex apps can cost $150,000.

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So, don’t wait; delay the customer experience and lose business opportunities to competitors. Get in touch with our experts today!




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Applify delivers hands-on experience across multiple technologies for mobile apps, gaming apps, TV, and wearable apps. We have been recognized by Clutch as one of the top industry leaders in the global B2B market for 2021. Our team has reached new heights and we’ve worked together with Cashify, Coca-Cola, Mixpanel, SiteDrop, Show to Stream, TA, and more.


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