At first glance, many of our clients assume that Simple Analytics will help them with only a portion of their marketing goals.
However, we have found that the opposite tends to be true. Simple Analytics from WatchThemLive can be an effective way to reach more customers and increase your marketing ROI for psychographic segmentation in ways you may not expect.
1) Tracking your goals lets you define your purpose
It’s impossible to improve upon something if you don’t know what your goals are. By tracking your goals, you can see what’s working and what isn’t. This way, you can make changes as needed to help you achieve your desired outcome.
Without data, it’s difficult to understand your customers’ needs and wants. With analytics, you can track customer behavior and learn how to better serve them.
2) Knowing what works and what doesn’t helps you improve
You can track what’s important to you: When you have access to analytics, you can track anything important to your business.
This data can help you make informed decisions about where to allocate your resources. You can make data-driven decisions: With analytics, you can base your decisions on data rather than guesswork. This increases the chances that your decisions will lead to successful outcomes.
3) Visibility makes collaboration easy
When everyone can see the same data, it’s easy to spot areas where improvement is needed and make changes accordingly.
And when progress is made, it’s easy to see and celebrate successes. This visibility also makes it easy to identify which team members are excelling and which ones may need additional support.
4) Marketing is easier with analytics
When you have analytics, you can track how customers find you and what they do once they’re on your site. This information can be used to improve your marketing efforts, making them more targeted and effective. As a result, you can spend less money on marketing and see a higher return on investment.
You also don’t need any complicated programming skills to get started: All it takes is a few lines of code to set up tracking for your website. If you want an even better ROI, many companies will help you analyze the data gathered by tracking software for free!
5) Success breeds success
Seeing progress is one of the biggest motivators for continued success. When you can track your progress, it’s easier to see how far you’ve come and how close you are to your goals.
Having access to analytics also allows you to quickly identify any areas that need improvement. Being able to share your successes with others is a great way to build team morale and keep everyone on their toes.
Conclusion
Many companies continue to struggle with analysis and reporting, often overlooking the most important aspect of digital analytics–understanding your audience, and their online behavior. You need digital analytics that helps you make informed decisions about your business, not just metrics and reports that get buried in your inbox or forgotten altogether. Simple Analytics does just that, making it easy to visualize your data to find answers that matter most to your business, such as what content resonates most with your customers, how long they spend on each page, and even which browsers they use most often.