Lately, social media has been a huge topic of discussion. Many marketers have been wondering how to use it best for their company and how to measure its effectiveness. The good news is that there are many tools out there that can help you better understand your customer base and see what they’re saying about your brand online. One such tool is NetbaseQuid, an analytics platform that combines social listening with other data sources like web traffic, SEO keywords, website content analysis, and more.
- How to Build Social Listening Strategy
When it comes to social media, the first thing you have to do is determine your goals. Are you trying to build up brand awareness? Get customers’ information who are looking for it through search engines? The answer will help you choose which metrics are essential for your company. You need to measure “engagement,” which includes how many people like or comment on your posts, as well as social media referrals. If you’re trying to drive traffic to your website, you should focus on how many people click through social media sites.
- Social Listening and Crisis Management
In some cases, social media can also monitor customer sentiment during a crisis. NetbaseQuid’s Sentiment Analysis feature can help you do this by identifying positive and negative keywords in social media posts. This information can help you determine how well your company handles a crisis and what kind of public opinion is being formed about it. NetbaseQuid’s tool can also give you a heads up by identifying customers at risk of leaving your brand, which you will find through Net Promoter Score (NPS).
- How Can Social Listening Support Marketing Programmes and Promotions?
Once you’ve figured out what your social media goals are and implemented a listening strategy to support them, it’s time to use the data that comes in. You should monitor which posts get the most likes, shares, and comments. This information can then be used to create similar posts in the future. If certain keywords appear more than others, consider using them to optimize your website’s SEO. By aligning social listening with other data sources, like search and web analytics, you can more effectively achieve your marketing goals.
Since companies rely on social media more and more for business, it’s no wonder that several new tools aim to help you derive actionable insights from the data. Adding social listening to your existing analytics program can provide you with greater insight into what your audience is saying about your company and products, which can, in turn, be used to improve your products and marketing programs.
5) Should you Outsource your Social Media Listening?
The answer to this question largely depends on the size of your company and its social media presence. If you don’t have the manpower to monitor all the relevant social media channels, you may consider outsourcing your social media listening. Several companies offer this service, and they can provide you with insights that will help you better understand what your customers want. However, in some cases, you may be better off hiring a full-time social media manager who can also interact with customers on behalf of the company.
Conclusion
Social media listening is an essential part of any company’s overall marketing strategy. By using the right tools, you can gain insights into what your customers say about your brand and products. This information can be used to improve your marketing programs and products. If you don’t have the manpower to monitor all the relevant social media channels, you may consider outsourcing your social media listening.