Write about how designing a bottle label that sells is more than just slapping some text and graphics on a label and calling it good. In order to create a label that will result in increased sales, you need to focus on the five vital elements that make up any effective design. By paying attention to each of these areas, you can create a label that will grab the attention of consumers and convince them to buy your product!
- Keep it simple – avoid clutter and use clean fonts and graphics
Simplicity is key! Too much clutter on the label can be overwhelming and distracting for consumers. This can lead to confusion and frustration, which may cause them to abandon your product altogether. Additionally, cluttered labels can be visually overwhelming and can actually decrease the attractiveness of your product. So, when designing your bottle labels, be sure to keep things simple!
- Use bright colours to stand out on the shelf
Using bright colours is a great way to make your label stand out on the shelves amongst other products. However, it’s important to use colours that are complementary and work well together – you don’t want your label to look like a hot mess! Experiment with different colours until you find a combination that you love and that pops against the background of your bottle.
- Make it interesting – add shapes and patterns
In addition to using bright colours, another great way to make your label design interesting and eye-catching is to add shapes and patterns. This can help to break up the monotony of a solid-coloured label and add some dimensionality to your design. Use die cut labels, these are custom-shaped labels, to add visual interest to your wine, beer or gin labels without overwhelming your customers.
- Elevate the look with effect materials
If you really want your label to stand out, consider using effect materials to elevate the look of your design. Holographic, glitter, gold and silver materials are all great ways to add a touch of luxury to your label and make it look more high-end. Keep in mind that using effect materials can also increase the cost of your label. So if you’re on a tight budget, stick to simpler designs and save the effects for later down the road.
- Stick to a consistent branding strategy
Finally, one of the most important things to remember when designing bottle labels that sell is to stick to a consistent branding strategy. This means using the same colours, fonts, and overall aesthetic across all of your marketing materials – from your website to your social media posts to your product packaging. Consistency is everything when it comes to building brand recognition and customer loyalty, so make sure that all of your marketing materials are cohesive and reflect the overall look and feel of your brand.
By following these simple tips, you can design bottle labels that sell in no time! Just remember to keep it simple, use bright colours, add interesting shapes and patterns, elevate the look with effect materials, and stick to a consistent branding strategy, and you’ll be sure to create custom labels that grab the attention of consumers and convince them to buy your product.